Why do youth love mobile ring tones

Times have begun to sound different and the youth or rather their mobile phones are humming a different tune, literally, for almost every call. Ring tones no longer sound like what they did or were meant to. Just like mobile phones are no longer expected to serve the basic purpose of communication i.e. receiving and making calls. They are expected to simulate futuristic gadgets with more than just basic communication available at the touch of a button. Streaming video playback software, high resolution camera, MP3 player, wireless connectivity, and lots of other support software goes into making one of the 'coolest' gadgets of today.

'Coolest' because that's what the youth of today have made this device to be. And industry sources say that to a large extent it is the youth that could be held responsible for alleviating the status of mobile phones from being a simple telecommunication device to a gadget that makes a style statement.

Market researchers have discovered the youth to have formed a separate culture amongst them which has become a distinct yet not clearly spelt out norm within the psychographics of the group. The youth of today are bonded together by the threads of their popular culture and experts say that it is this popular culture that is instrumental in driving the global popularity of mobile phones. The possession of a mobile phone has completely different implications for the youth. They are after a gadget and not a device. A stark difference between a want for something that is cool and looks stylish rather than something that allows them to communication and has a functional purpose.

The youth today are extremely image conscious and strong believers of the fact that everything about their physical appearance says a little story about them. Everything would also include the gadgets that would be found on them. Analysts say that the youth of today, generally slotted in the age bracket of 20 – 27 years, choose their brands very carefully because it is these colourful labels that speak volumes about a person's preferences. There is a strong desire to belong and the demands of peer pressure have resulted in the youth dictating the 'coolness quotient' of brands around them, as per reports. Accessorizing mobile phones through vibrant casings, colourful logos, flashing wall papers, trinkets and charms, and glowing stickers is the youth’s attempt to vocalize their tastes. And mobile phone ring tones are just an extension of this desire to express their taste. With the wide variety of mobile phone ring tones freely available that span across genres, the youth have found a unique tone for expressing.

Everyone wants a unique mobile phone ring tone that allows him or her to stand out from the crowd and 'show – off' their latest musical acquisition. This leads to satisfying their need to create a separate identity for themselves within the society and mentally alleviates their social status.

Another reason for the increasing popularity of mobile phone ring tones amongst the youth is the fact that with the technology at their disposal, they are willing to experiment and embrace new things more easily than the generations before them. There is an increasing sense of competition amongst them, and there does exist a desire to be the first to try and own things. Once again the ability to flaunt new acquisitions boosts their confidence levels and leads to a feeling of social security amongst peers.

Article Source: http://www.109b.com/artdash

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