Video Ads for Your Web Site

"The online market has been moving towards video advertising for a while now thanks to the move towards broadband adoption. According to market research firm Dynamic Logic, online video ads wield approximately twice as much branding power as online advertising in general. If you happen to have a website, embracing video is a great way to advertise on your pages. There are 3 main types of ads that you can use to do so.

First up are in-stream video ads. These ads are as close to a television experience as you can get online. The ad in this case is played before, during or after a live streaming video within the same screen space as the video. These ads aren’t a major content object on the page where they appear. They are simply relevant to the major content of the video stream. In-stream ads are often considered a good way to reach younger, savvier audiences that are moving away from television.

Another version of video advertising is video overlay, which is also known as inner stream ads. In this format relevant textual ads are scrolled or displayed across a small portion of the video screen, usually at the bottom. The text matches the contents of the video. Users generally prefer video overlay ads as it they are relatively unobtrusive. YouTube is a popular site that uses this format of video advertising.

A third version is in-game advertising, also called IGA. This refers to the use of computer and video games as a medium for advertising. Instead of inserting ads onto games, either before or after they are played you can make the ads part of the game. You can do this in a variety of ways such as putting in billboards or posters advertising products. You can even integrate the products themselves, for instance adding a character drinking a Red Bull. In-game advertising is seen as a great way to target the 18-34 year old male demographic who tend to favor computer and video games over all media outlets.

The effectiveness of video advertising is something that is often measured by click-through rates and the average amount of the video advertisement reviewed. They are consistently shown as more effective than other types of traditional media using these criteria. Having a variety of video ads to choose from whether you are a website owner that already shows video ads or someone that is just starting out.

If you are looking for a site that offers a variety of these types of videos take a look at SpotXchange Ad Publishers Overview. SpotXchange is an online video advertising network that helps publishers sell unsold video ad inventory in real-time as it becomes available. They also support, deliver and track a variety of video advertising units including in-stream (pre-, mid-, and post-roll with companion banner), inner-stream (overlay video ads) and in-game (pre-game units for casual games)."

Article Source: http://www.109b.com/artdash

SpotXchange, an online video advertising platform, provides an advanced but simple real-time campaign management tools, advertisers can load, target and launch their targeted video ad campaign in minutes, as opposed to the days, weeks, or months required to execute on a typical online video buy.

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